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Publications


The Marketer's Guide to Section 52

Wednesday, November 28, 2012

Kim Tunbridge explains the implications of falling foul of s52 of the Trade Practices Act, which deals with misleading and deceptive conduct in trade or commerce.  

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Are Your Consumer Contracts Unfair?

Wednesday, November 28, 2012

Unfair contract terms in standard form consumer contracts will be void under the Australian Consumer Law which came into effect on 1 July 2010.  

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Legal Strategies to Improve Productivity, Sales & Profitability

Wednesday, November 28, 2012

Strategies to improve your productivity, sales & profitability as well as minimise legal and commercial risks in your business include:

Introduce template agreements in order to streamline your processes, improve communication & minimise mistakes

Protect your intellectual property in order to increase the value of your business & protect your reputation in the market

Ensure your business structure is set up properly to protect you legally, minimise tax and to allow for growth

Consider incentives, equity and other programs to retain your valuable staff and motivate performance

Ensure your advertising & marketing programs are designed to maximise sales with minimum legal risk

See our legal checklist for more ideas to take your business to the next level!

If you need assistance with any of the legal strategies above, please let us know.

Current as at December 2010.

 

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Ineffective Disclaimers

Wednesday, November 28, 2012

Holden has recently provided refunds to some customers following the heavily promoted “You Pay What We Pay” campaign. The campaign stated that during the promotion the public would receive the same discount on new Holden vehicles that its employees were entitled to.  

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Tips for Buying or Expanding your Business

Wednesday, November 28, 2012

When organic growth just isn’t fast enough, an alternative business expansion method is to purchase an existing business. This can quickly complement your existing business with new staff, new products and new clients.  

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Abusing the IP rights to “Schoolies”

Tuesday, November 27, 2012

Break Free Holidays, the owner of the registered trade mark “Schoolies”, has recently found itself in trouble with the ACCC for potentially misleading and deceptive conduct.  

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Costly Mistakes in Pricing

Tuesday, November 27, 2012

33 consumers who responded to an on-line advertisement from Dell Australia in which computer hardware was mistakenly offered at a “ridiculously” low price, will receive the goods at the advertised price after intervention from the NSW Office of Fair Trading.  

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AVOs against Phone Harassment

Tuesday, November 27, 2012

Do-Not-Contact Register of Australia Pty Ltd has been established to fight unwanted telemarketing calls. By subscribing to the Register, a person’s request to not be contacted will be sent to many organisations. If the person continues to receive phone calls, the Register will lodge a complaint with the company involved, if the phone calls persist, the register will contact the Privacy Commissioner. If the person is still contacted, the Register will then seek an apprehended violence order (AVO) against the company.  

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Privacy in the Workplace

Tuesday, November 27, 2012

The Workplace Surveillance Bill 2005 has been recently introduced into the NSW Parliament and if passed, will place additional burdens on employers.  

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Unfair Mobile Phone Contracts

Tuesday, November 27, 2012

The Victorian Government has commenced legal action against AAPT over its mobile phone contracts, alleging they contain unfair terms under the state’s Fair Trading Act.  

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Jungle Management acts as legal counsel for high growth businesses in sales, marketing, advertising, media & technology.

Legal Checklist for Sales, Marketing & Advertising launched ...Download here »

Kim Mei-Li Dennis interviewed by Hunter Business Insider ...Click here »