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Publications


The Marketer's Guide to Section 52

Wednesday, November 28, 2012

Kim Tunbridge explains the implications of falling foul of s52 of the Trade Practices Act, which deals with misleading and deceptive conduct in trade or commerce.  

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The legal implications of blogging

Wednesday, November 28, 2012

We all know that word of mouth is the most powerful form of marketing. Blogging is just that – only on a faster, international and more permanent scale. As a blog can be viewed in many jurisdictions throughout the world, conduct in relation to a blog could cause different legal headaches in Australia as well as in other countries. This article considers only some of the legal implications of blogging under the Australian law.  

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Running the Google Gauntlet

Wednesday, November 28, 2012

There's no doubt that you've heard about Google Adwords by now. The big question is whether you can legally register keywords relating to your competitors.  

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When the budget is too tight to offer a pay rise, how can an SME proprietor motivate staff and heighten productivity?

Wednesday, November 28, 2012

There are many options an SME proprietor can use to motivate staff and heighten productivity. These include offering equity or rewards based on performance, giving staff opportunities to ‘own' a revenue generating project and simply showing appreciation.  

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Who owns the copyright in a commissioned work?

Wednesday, November 28, 2012

Many clients mistakenly believe that simply because they commissioned the creation of a work, they own the copyright in the work. Issues arise when these unsuspecting clients, believing they own the copyright in the work, use, transfer or assign the copyright material to a third party without undertaking the necessary steps to ensure that the copyright in the work has been licensed or assigned to them.  

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Novus: 57 month Sentence for Zombie Spam

Wednesday, November 28, 2012

21 year old Jeanson Ancheta received a 57 month sentence in the US in 2006 for illegal spamming - the longest sentence for spamming ever imposed. Archeta turned 400,000 computers into zombie spam and adware servers and was ultimately caught when he tried to hack into the systems of two US Government Defence agencies.  

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Novus: Google News Fined

Wednesday, November 28, 2012

Google News was told in 2006 that they will be fined one million Euros per day if they continued to reproduce articles, photos and graphics from Belgian Newspapers. The court said that the way Google News operates causes the papers to lose control of their websites and their content, circumvents advertising and short-circuits copyright protection and authorisation of data use.  

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Novus: Uncle Toby's Advertisement Banned

Wednesday, November 28, 2012

Uncle Toby's was told by ACCC to stop representing that it's Roll-Up products are made with 65% real fruit in 2006. They had to stop running advertisements showing images of an apple being flattened into a Roll-Up.  

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Novus: Body Language Confirms Contract

Wednesday, November 28, 2012

A shrug or other body language can be acceptance of a verbal contract term according to the Full Federal Court's recent decision in Kovan Engineering (Aust) v Gold Peg International Pty Ltd.  

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Novus: Miss Universe Finalist Fined

Wednesday, November 28, 2012

A Miss Universe finalist and daughter of Perth's Lord Mayor was fined $300 for stealing pies from a supermarket in 2006.  

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Jungle Management acts as legal counsel for high growth businesses in sales, marketing, advertising, media & technology.

Legal Checklist for Sales, Marketing & Advertising launched ...Download here »

Kim Mei-Li Dennis interviewed by Hunter Business Insider ...Click here »