We all know that word of mouth is the most powerful form of marketing. Blogging is just that – only on a faster, international and more permanent scale. As a blog can be viewed in many jurisdictions throughout the world, conduct in relation to a blog could cause different legal headaches in Australia as well as in other countries. This article considers only some of the legal implications of blogging under the Australian law.
When the budget is too tight to offer a pay rise, how can an SME proprietor motivate staff and heighten productivity?
There are many options an SME proprietor can use to motivate staff and heighten productivity. These include offering equity or rewards based on performance, giving staff opportunities to ‘own' a revenue generating project and simply showing appreciation.
Many clients mistakenly believe that simply because they commissioned the creation of a work, they own the copyright in the work. Issues arise when these unsuspecting clients, believing they own the copyright in the work, use, transfer or assign the copyright material to a third party without undertaking the necessary steps to ensure that the copyright in the work has been licensed or assigned to them.
21 year old Jeanson Ancheta received a 57 month sentence in the US in 2006 for illegal spamming - the longest sentence for spamming ever imposed. Archeta turned 400,000 computers into zombie spam and adware servers and was ultimately caught when he tried to hack into the systems of two US Government Defence agencies.
Google News was told in 2006 that they will be fined one million Euros per day if they continued to reproduce articles, photos and graphics from Belgian Newspapers. The court said that the way Google News operates causes the papers to lose control of their websites and their content, circumvents advertising and short-circuits copyright protection and authorisation of data use.
Uncle Toby's was told by ACCC to stop representing that it's Roll-Up products are made with 65% real fruit in 2006. They had to stop running advertisements showing images of an apple being flattened into a Roll-Up.