We all know that word of mouth is the most powerful form of marketing. Blogging is just that – only on a faster, international and more permanent scale. As a blog can be viewed in many jurisdictions throughout the world, conduct in relation to a blog could cause different legal headaches in Australia as well as in other countries. This article considers only some of the legal implications of blogging under the Australian law.
Google Adwords is a marketing/research tool using the Google search engine. Businesses can nominate a search keyword, and when a person puts that keyword into Google, a sponsored advertisement for their business will appear.
It is essential to know what elements of your website can be protected by intellectual property laws in order to maximise your protection. Elements include e-commerce systems, source code, software, written text, graphics, databases, business names, logos and domain names. Take a proactive approach to protecting your website by:
Emailing is a quick and easy way to notify employees of updates to company policy but Australian companies should take note of a recent US Federal Court decision which found that sending an email is insufficient to notify employees of the updates.
The ACCC has warned Australian businesses to review their websites to ensure that they are meeting the requirements of the Trade Practices Act 1974. The call came after an ACCC survey of the top 1000 Australian consumer websites revealed that more than 50% contained online terms and conditions that restricted consumer’s rights.