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Publications


The legal implications of blogging

Wednesday, November 28, 2012

We all know that word of mouth is the most powerful form of marketing. Blogging is just that – only on a faster, international and more permanent scale. As a blog can be viewed in many jurisdictions throughout the world, conduct in relation to a blog could cause different legal headaches in Australia as well as in other countries. This article considers only some of the legal implications of blogging under the Australian law.  

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Using Competitor's Names in Google Adwords

Wednesday, November 28, 2012

Google Adwords is a marketing/research tool using the Google search engine. Businesses can nominate a search keyword, and when a person puts that keyword into Google, a sponsored advertisement for their business will appear.  

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Legal Implications of Blogs

Tuesday, November 27, 2012

Web logs (or blogs) not only have real marketing implications for business, but serious legal implications too.  

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Misleading Links

Tuesday, November 27, 2012

The classified advertiser, the Trading Post has agreed to stop purchasing the sponsored links to competitor’s names and trademarks and to change its Internet marketing practices.  

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Is Your Website Protected?

Tuesday, November 27, 2012

As Internet use increases, the risk that elements of your website may be copied also increases. Intellectual property laws protect against the risk of certain elements of a website being copied.  

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eMarketing Code of Practice Hits Town

Tuesday, November 27, 2012

A new set of rules and guidelines are in force to regulate the sending of commercial electronic messages in accordance with the Spam Act.  

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Unfair Mobile Phone Contracts

Tuesday, November 27, 2012

The Victorian Government has commenced legal action against AAPT over its mobile phone contracts, alleging they contain unfair terms under the state’s Fair Trading Act.  

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Protecting Your Website

Tuesday, November 27, 2012

It is essential to know what elements of your website can be protected by intellectual property laws in order to maximise your protection. Elements include e-commerce systems, source code, software, written text, graphics, databases, business names, logos and domain names. Take a proactive approach to protecting your website by: 

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Emailing Company Policy is Risky

Tuesday, November 27, 2012

Emailing is a quick and easy way to notify employees of updates to company policy but Australian companies should take note of a recent US Federal Court decision which found that sending an email is insufficient to notify employees of the updates.  

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Using Your Website to Sell

Tuesday, November 27, 2012

The ACCC has warned Australian businesses to review their websites to ensure that they are meeting the requirements of the Trade Practices Act 1974. The call came after an ACCC survey of the top 1000 Australian consumer websites revealed that more than 50% contained online terms and conditions that restricted consumer’s rights.  

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Jungle Management acts as legal counsel for high growth businesses in sales, marketing, advertising, media & technology.

Legal Checklist for Sales, Marketing & Advertising launched ...Download here »

Kim Mei-Li Dennis interviewed by Hunter Business Insider ...Click here »