The Do Not Call Register created by the Do Not Call Register Act 2006 is set to be launched by May 2007, changing the face of marketing.
The legislation allows the account holders of residential telephone numbers to be registered on a Do Not Call Register, prohibiting organisations from cold calling them without their consent. Consent can be express, where the account holder opts-in to the marketing call, or inferred, such as where an organisation has an existing business relationship with the account holder.
There are severe penalties for contacting a person on the Do Not Call Register, randing from $1,100 to $1.1 million. Exemptions have been provided for calls authorised by government bodies, religious organisations and charities under the banner of 'designated telemarketing calls'.
For assistance with preparing your business to handle the Do Not Call Register, please contact us.
Current as at December 2006.